Our Strategy

High Street Consultants (HSC) uses a collaborative approach. We seek to fully understand our clients' business in order to better serve their needs. Working with our clients is not just a project for us. We consider it a partnering relationship defined by results. HSC ultimately succeeds only when our clients succeed.

It is our goal to be our client's virtual team in the US, working to establish a credible, effective US presence for our clients.

Getting Started

An Interactive Workshop

For companies that are new to HSC we recommend our USA Assessment Workshop. This two-day session is designed to assess your company's readiness to enter the US market. Our partners work one-on-one with your team over two intensive days to develop a complete appraisal of your company's plans. We will use this assessment to determine what specific services may be required.

This workshop covers:

• Your company, what you do, how you do it
• How HSC can help
• Your business model
• Defining and assessing your marketing plan
• Building the plan

I want more detailed information on this workshop

Using the results of the company assessment, we recommend particular services to strengthen any gaps in a company's plan. For companies that have previously taken our workshops or have very specific needs, we offer a wide range of consulting and contracting services.

If you have a specific need that you do not find in the following list, please let us know.

Services Offered

Market Development

• Market Segment Analysis
  • Segment selection and characterization
  • Segment sizes
  • Selected segment demographics
  • Identifying key competitors

• Market Positioning Plan
  • Competitive analysis
  • Creating a value proposition
  • Creating support collateral

• Market Penetration Plan
  • Identifying key accounts
  • Identifying key contacts
  • Establishing initial contacts within key accounts

Going to Market

• Marketing Plans
  • Building a go-to market plan
  • Developing a marketing calendar
  • Web marketing

• Message Development
  • Understanding customer concerns
  • Americanizing the message
  • Applying the value proposition
  • Assuring message consistency

• Marcom
  • Events, PR

• Collateral
  • Corporate and sales presentations
  • Sales collateral
  • Corporate material, including company backgrounder

Business Planning

• Operational Plans
  • Infrastructure plan
  • Initial location recommendations
  • Staffing plan, including brief staff descriptions
  • Cost analysis

• Business Plan Preparation
  • Situational analysis
  • Marketing plan (see above)
  • Revenue forecasts, including cash analysis

Entering the US market

• Key Landing Services
  • Set up legal contacts, conversion of legal contracts and incorporation of legal subsidiary
  • Establish relationships with banks that specialize in high tech clients
  • Set up of accounting and financial relationships
  • Recruit initial positions, (including sales and technical support
  • Set up compensation, employment compliance and other human resources services

• Finding Sources of Funding
  • Preparation of business plan and executive summary
  • Introduction to angels and venture capitalists