Workshops

Overview

A Family of Interactive Sessions

High Street Consultants (HSC) specializes in products and services designed to help high technology companies establish a successful business presence in the US.

HSC offers a family of three related workshops designed to take you, the high technology executive, through the major challenges encountered when entering the US market. We begin with a two-hour overview, follow with an interactive study of your particular business and conclude with an intense one-on-one assessment of your company's readiness. By working together, we will create a list of actions items tailored to your company. This will be your roadmap for success in the US.

HSC complements this family of workshops with consulting packages (see Consulting Services). These additional services will assist you in launching your US presence quickly and effectively.

Workshop Options

The Primer Workshop:

The Challenge of Entering the US Market: A two-hour introduction that will orient the executive to anticipated challenges.

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The Entering the USA Workshop:

What You Need to Know: A two and half day workshop for four or five companies that will present guiding principles for entering the US. In hands-on, interactive activities these principles will be applied to the particulars of your company's products and services.

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The USA Assessment Workshop:

Evaluating Your Company's Readiness: A two-day one-on-one intensive workshop to assess your readiness to enter the US market. Working together, our two teams will develop a complete and honest critique of your company's plans with specific recommendations suited to your company's needs.

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The Primer Workshop:

The Challenge of Entering the US Market

A two-hour introduction that will orient the executive to anticipated challenges.

What Your Company Will Gain

This fast-paced introduction gives an overview of the issues to be addressed.

This workshop will enable you to survey:

Primer issues addressed:

  1. Motivations for going to the US
  2. Level of investment required
  3. Your level of preparation
  4. Other issues to be addressed
  5. How to implement a strategy

Yes, I am interested in registering

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The Entering the USA Workshop:

What You Need to Know

A two and half day workshop for four or five companies that will present guiding principles for entering the US. In hands-on, interactive activities these principles will be applied to the particulars of your products and services.

What Your Company Will Gain

The technology company considering entering the US will find this workshop essential. Get inside information on the most demanding, competitive, open and rewarding technology market in the world before creating a company strategy. Be prepared; then take steps to reach new horizons.

This workshop will give you the tools to:

Five information-packed half-day modules

This workshop is designed as five half-day interactive modules over two and half days. Hands-on exercises are combined with each lecture so course elements can be applied to your company. This evaluative process will indicate the particular steps your company must address. By the workshop's conclusion you will have participated in developing your company's plan for successful entry into the US market.

Entering the USA topics covered:

  1. Understanding your company's business basis in a US context
  2. The US market and a value proposition to interest US customers
  3. Communicating your message effectively
  4. Laying a solid foundation
  5. Crossing the ocean

Yes, I am interested in registering

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The USA Assessment Workshop:

Evaluating Your Company's Readiness

A two-day one-on-one intensive workshop to assess your readiness to enter the US market. Working together, our two teams will develop a complete and honest critique of your company's plans.

What Your Company Will Gain

This custom workshop is essential to the HSC collaborative approach. For two days HSC and your company will devote themselves exclusively to an analysis of your plans. The result will be an in-depth, independent appraisal to prepare you for the business challenge ahead.

This workshop will provide an assessment of:

USA Assessment topics covered:

  1. Assessing who you are, what you do, how you do it
  2. Understanding your business model
  3. Knowing your company's
  4. Assessing your marketing plan
  5. Building the plan

Yes, I am interested in registering

Return to Workshop options